The Accidental Serial Entrepreneur
I have a well-rounded business background within small businesses and enterprise organizations, as well as over twenty-five years of experience in sales and online marketing.
For over fifteen years I’ve led Web Savvy Marketing. In this role, I provided full-service SEO consulting and one-on-one SEO coaching, created online SEO courses, hosted an SEO podcast, and teach onsite SEO Bootcamps. As an agency, we’ve also performed a whole lot of website design, development, and WordPress theme sales. In total, we’ve served over 6,000 clients in 185 countries.
I’ve personally worked with all types of clients from entrepreneurs and small business owners to enterprise-level organizations and Fortune 500 companies. I’ve also partnered with other WordPress developers and agencies.
My goal is to help people – in my home state of Michigan or across the world.
I’m am also an active member of the WordPress community, I’ve served as a WordCamp organizer, and I speak at various conferences throughout the United States and Canada.
But that’s the professional Rebecca. The personal me might not be what you expect.
The real Rebecca grew up in Northern Michigan in a small town, where I was a ward of the state and lived on public assistance. I find no shame in admitting I relied on free school lunches in grade school and grants in college to make my way through life. I was raised by a village that included my Grandmother, my aunts and uncles, and many wonderful adults within my small town. I do not know where I would be today if my extended family and town did not step in and provide me with guidance and nurturing.
Everything good in me came from my Grandmother. She was a scrappy and no-nonsense woman who taught me the value of hard work, humility, and just plain doing the right thing. She served people until the day she died and I’ve tried to do the same in my professional and personal life.
Today I am married and a mom to two adult children and two dogs. I live on an alpaca farm just outside of Traverse City, Michigan, which means I also take care of 30+ alpacas and a rescued llama. Our farm also manufacturers USA made alpaca goods, provides mentoring to new farms, and provides education to the community and the state and national level.
In 2026 my book titled The Alpaca Handbook will be released by Lyons Press. This book is a blend of my two favorite things: alpacas and helping others through education.
Cotton Creek farms is the analog version of digital Rebecca the internet world knows, and yet, they are so similar in many ways. Do good, help others, and the world tends to give all that goodness back to you. These are the rules I live by and the rules my businesses follow.
I would have never chosen to become an entrepreneur. Far from it. My paycheck and healthcare plan were incredibly important to me once I graduated from college. Life events – particularly an 8 hour ER visit – forced my hand and in 2009 I quit my job and started my own agency. I cannot articulate to you how happy I am that did take this leap of faith. This phase of my life has brought forth many blessings and I cannot begin to count the good things it has brought me. I always feel very blessed for the years I ran Web Savvy Marketing or the wonderful friends I made within the WordPress community.
But more important is the fact that I help others. I’ve purposely kept my agency small so I don’t get caught up in receivables and payables. Instead, I’d rather work directly with clients and students. Helping others and watching them grow is what fuels me.
My Professional Travels
I always viewed Web Savvy Marketing as the little agency that could do great things. Everything great we’ve done was aided my the amazing people within the WordPress community. This collective has nurtured me and helped me so that our agency could help others. WordPress is my work, but it has also served as my family. And just like that little town I grew up in, the WordPress community made the success of Web Savvy Marketing possible.
